Saturday , May 18 2024

Insights into Collaborative Platforms for Social Media: Use Cases

George SUCIU1, Corentin BOSCHER1, Laura PRIOUX1, Adrian PASAT1, Ciprian DOBRE2
1 Beia Research Department,
16-22 Peroni, Bucharest, 041386, Romania (*Corresponding author); {corentin.boscher, laura.prioux, adrian.pasat}
2 Institutul Național de Cercetare – Dezvoltare în Informatică,
8-10 Maresal Al. Averescu Avenue, sector 1, Bucharest, 011455, Romania

ABSTRACT: The first social network has been created 30 years ago and allowed users to create a profile, add friends or use chat rooms. In time social media evolved to social platforms like Facebook, Twitter or Instagram, which in fact are a huge mine of information for brands, vendors or even companies. Thus, marketing and recruiting processes are parts of today’s social media. By analyzing and understanding consumers’ activity on social media, companies have a powerful tool available for use. They can develop their advertising campaign or as close as possible to the needs of users or target most relevant applicants’ profiles for recruiting purposes. In this context, we bring an innovative platform that integrates Digital Interaction Intelligence (DII) for data processing based on intelligent techniques and Digital Interaction Data (DID) for data aggregation, persistence and user interaction. Building such a platform required to study, compare and select the adequate collaborative platform for our goals, having in mind a scalable design for further developments in other use cases.

KEYWORDS: Social media, Recruiting, Marketing, Digital Interaction.


George SUCIU, Corentin BOSCHER, Laura PRIOUX, Adrian PASAT, Ciprian DOBRE, Insights into Collaborative Platforms for Social Media: Use Cases, Studies in Informatics and Control, ISSN 1220-1766, vol. 26(4), pp. 435-440, 2017.