Tuesday , February 7 2023

Intertwining Digitalization and Sustainable Performance via the Mediating Role of Digital Transformation and the Moderating Role of FinTech Behavior Adoption

Muddassar SARFRAZ1, Zhixiao YE2*, Doina BANCIU3, Florin DRAGAN4, Larisa IVASCU3,5**
1 School of Management, Zhejiang Shuren University, 36 Zhoushan East Road, Hangzhou, 310015, China
muddassar.sarfraz@gmail.com
2 School of Management, Zhejiang Shuren University, 36 Zhoushan East Road, Hangzhou, 310015, China
jiuai@163.com (*Corresponding author)
3 Academy of Romanian Scientists, 3 Ilfov Street, 050044 Bucharest, Romania
doina.banciu@aosr.ro
4 Department of Automation and Applied Informatics, Faculty of Automation and Computers,
Politehnica University of Timisoara, 14 Remus Street, Timisoara, 300009, Romania
florin.dragan@upt.ro
5 Management Department, Faculty of Management in Production and Transportation,
Politehnica University of Timisoara, 14 Remus Street, Timisoara, 300009, Romania
larisa.ivascu@upt.ro (**Corresponding author)

Abstract: In the wake of digitalization, the emergence of novel technologies has urged financial institutes to embrace blockchain technology, which has led to a substantial improvement of their sustainability performance. Nowadays, digital transformation has strongly compelled banks to develop a positive behavior towards technology adoption in order to ensure their long-term business performance. This paper analyses the impact of corporate affinity for technology and blockchain technology adoption on the banks` sustainable performance under the mediating role of digital transformation and the moderating role of FinTech behavior adoption. The analysed data was collected from 371 employees working in the banking sector and six hypotheses were analyzed using structural equation modeling. The obtained results revealed that blockchain technology adoption and corporate affinity for technology positively influence a financial firm`s digital transformation and sustainable performance. Fintech behavior adoption moderates the relationship between digital transformation and sustainable performance, while digital transformation mediates the relationship between blockchain technology adoption, the corporate affinity for technology, and sustainable performance.

Keywords: Firm Performance, Digitalization, Corporate Affinity for Technology, Blockchain Technology Adoption, Digital Transformation, FinTech behavior adoption

>>FULL TEXT: PDF

CITE THIS PAPER AS:
Muddassar SARFRAZ, Zhixiao YE, Doina BANCIU, Florin DRAGAN, Larisa IVASCU, Intertwining Digitalization and Sustainable Performance via the Mediating Role of Digital Transformation and the Moderating Role of FinTech Behavior Adoption, Studies in Informatics and Control, ISSN 1220-1766, vol. 31(4), pp. 35-44, 2022. https://doi.org/10.24846/v31i4y202204